Two Paths to
Credentialed Business Coaching
Coaching has become one of the most important capabilities in today’s workplace—not just for those who are struggling, but for helping people reach their highest potential, build stronger teams, and drive sustainable results.
Skills and credentials are not the same thing.
As more professionals seek coaching training, an important distinction must be made. Learning coaching skills is one thing. Earning a credible business coaching credential is another entirely.
Credentials establish trust. They signal professional standards. And they matter in organizations where results, accountability, and credibility are required.
At Impact Business Coaches, our coaching training programs are accredited by the Worldwide Association of Business Coaches™ (WABC™)—the leading global authority dedicated exclusively to business coaching.
Which Path Will You Choose?
We offer two paths to your coaching credential… and each path addresses two essential forms of coaching inside organizations.
Both are essential. And both require a different approach.
Choose the path that matches the role you want coaching to play in your work and life.
Professional Coach
This path is for the professional with at least 7 years of business experience who wants to coach leaders and executives as part of their coaching practice or as their primary role in an organization.
The Heart of Leadership Coaching® program prepares professionals to coach leaders using a proven coaching process, practical coaching tools, and the highest coaching standards designed for business environments. Those who choose this path want to:
- start or grow their own coaching or consulting practice
- coach executives or leaders inside an organization
- work with executives navigating complex leadership challenges
- gain a respected credential from a global business coaching organization to differentiate themselves and ensure credibility in the marketplace
Graduates earn the:
Registered Corporate Coach™ (RCC™) credential from the Worldwide Association of Business Coaches™
Coaching Leader
This path is for the leader who is responsible for delivering results, developing employees, and strengthening performance—with less time, fewer resources, and constant change.
The Coaching Leader™ program equips leaders with a coaching process and practical tools they can use in the flow of work to:
- develop employees
- strengthen accountability
- guide stronger thinking and decision-making
- reduce dependency on the leader
- prevent burnout caused by carrying the team
Graduates earn the:
Certified Leader as Coach™ (CLAC™) credential from the Worldwide Association of Business Coaches™
Two Paths to Help People Reach Their Highest Potential
Whether you choose to coach leaders professionally or develop your people as a leader, both paths equip you with a proven coaching model used in leadership and business environments around the world.
Both credentials are awarded through the Worldwide Association of Business Coaches™, bringing credibility and professional recognition to your coaching capability.
These coach training programs provide two critical levels of coaching in organizations.
Program | What it is | Who it is for | Credential earned |
|---|---|---|---|
 | A professional coach training and credentialing program to start and build your coaching practice. | HR, L&D, consultants, senior leaders, external coaches | |
 | A leadership development program that teaches leaders how to coach in the flow of work. | Managers, directors, executives |
Executive coaching typically delivers a high return on investment (ROI), with studies indicating an average return of 5 to 7 times the initial cost. Executive coaching provides a 788% ROI, driven heavily by increased productivity and employee retention.
