Today’s leaders are expected to deliver results through others—not by doing everything themselves.
The Coaching Leader™ equips leaders with a practical coaching process and tools that build accountability, grow capability, and reduce burnout—while keeping the business moving forward.
Who is this program for?
Leaders inside organizations
who want:
The leaders who will succeed in today’s workplace are the leaders who coach and develop others—rather than trying to do it all themselves.
This is no longer a “nice to have” leadership capability. It is essential for performance, sustainability, and long-term success.
The Reality Leaders Face Today
- Constant change
- Doing more with less
- Relentless time pressure
This environment does not necessarily create new leadership challenges, but it turns up the volume on every frustration leaders already face.
Under pressure, leaders default to what feels fastest:
- Fixing instead of coaching
- Avoiding performance conversations
- Taking work back
- Becoming the bottleneck
- Burning out faster
The Coaching Leader™ helps leaders create capacity by improving thinking, ownership, and accountability across the team.
Coaching is not therapy.
It does not diagnose or treat personal issues.
It focuses on performance, growth, accountability, and forward movement—exactly what leaders are responsible for inside organizations.
The Coaching Leader™
Program Outcomes
After graduation, leaders will be able to:
Handle performance issues sooner…
before they become morale, engagement, or retention problems.
Have difficult conversations with confidence…
without avoidance, over-preparing, or emotional drain.
Develop people instead of rescuing them…
breaking the dependency cycle.
Let go of control without losing accountability…
which is a defining tension for leaders.
Coach across different personalities and experience levels…
without defaulting to one-size-fits-all leadership.
What our participants say
Real Leaders. Real Results.
“Very smooth flow and engaging presentation. The program was very well organized and easily digestible. The WOW Coaching Chat® was very impactful and practical for application.”
SC
“The program was great and I enjoyed The Coaching Leader™ tools. Storyboarding and Breathing Inside the Box were the most impactful parts for my development as a Coaching Leader.”
AG
“It was way more eye-opening and helpful than I expected. The Time and Priority Matrix tool was the most impactful part for my development as a Coaching Leader.”
MG
“Storyboarding helped me gain clarity on what is important so I can spend my time and energy where it is needed. Practicing each tool with the other participants was the most impactful part of the program.”
TA
“Great tools that are practical and can be used immediately.”
MT
“Different coaching tools will be very useful and I plan to apply right away. The self-talk exercise (complete with trash can!) and WOW Coaching Chat® were most impactful. It was great overall.”
JR
“I found the class very engaging with lots of interaction. Practicing the WOW Coaching Chat® was the most impactful part of my development as a Coaching Leader.”
SK
“The tangible and practical tools were the most impactful part of the class.”
KO
“The flow and packaging of tools was good—they feel like they can be used as needed and efficiently. The modeling done by the instructors made it easier to engage. Reference material is well organized.”
MW
“Overall I really enjoyed The Coaching Leader™! Thinking through important versus urgent with the Time & Priority Matrix was the most impactful part for my development.”
JP
“Very hands on. Storyboarding was the most valuable tool, and ‘getting it out of your head’ was the most impactful part of the class. Great activity overall.”
JD
“Practicing the WOW Coaching Chat® and getting comfortable using the tools was the most valuable part. The WOW was also the most impactful for my development as a Coaching Leader.”
MF
“Storyboarding was the most valuable part—I write a list frequently but prioritizing helps. Storyboarding and the Time & Priority Matrix were most impactful for my development.”
TB
Research + Real-World Experience
Coaching in the workplace is grounded in solid research and proven leadership principles.
What makes the difference in The Coaching Leader™ is how that knowledge gets used.
This program moves leaders beyond understanding concepts to applying coaching skills in real conversations, with real people, under real pressure—because results don’t come from knowing more.
They come from leading differently.
Research and field experience consistently show:
Managers account for ~70% of team engagement
Most leaders are promoted for technical results, not people leadership
Coaching skills are rarely taught, yet increasingly required to hire and retain top talent
Burnout rises when leaders become the solution to every problem
The Top 10 Leader Frustrations
Leader/Manager Frustration | Root Cause | If Not Addressed | Benefit When Addressed |
|---|---|---|---|
1. “It’s faster if I just do it myself.” | Fixing under pressure | Burnout; dependency | Capacity and ownership grow |
2. “I wait too long to deal with performance issues.” | Fear + lack of structure | Escalation; disengagement | Faster course correction |
3. “My people rely on me for every decision.” | Dependency rewarded | Decision overload | Independent thinking |
4. “I avoid difficult conversations.” | No safe process | Resentment; erosion of trust | Confidence and clarity |
5. “I don’t know how to develop people.” | Skill gap | Flat growth; disengagement | Stronger bench strength |
6. “If I let go, I’ll lose control.” | Control = safety belief | Micromanagement | Accountability without micromanaging |
7. “Different people need different things.” | One-style leadership | Misalignment and disengagement | Adaptable leadership and engagement |
8. “I’m exhausted.” | Over-responsibility | Burnout | Sustainable leadership and results |
9. “We keep having the same conversations.” | No decisions or reflection loop | People are stuck and disengaged. | Learning and accountability |
10. “I get results, but it’s not sustainable.” | Leader-dependent results | Long-term burnout | Scalable performance over time |
What Coaching Leaders Do Differently
Most leaders were well prepared academically.
What most leaders did not receive was a repeatable coaching process and practical tools to help them navigate the daily challenges of leadership while developing their people.
A Coaching Leader knows how to:
- Help people think better, not just work harder
- Address performance issues early and directly
- Let go of control without losing accountability
- Coach across different personalities and experience levels
- Bring out the best—the genius—in their people
- Surface weaknesses early so strengths can soar and performance becomes sustainable
What You Will Receive
in The Coaching Leader™
The Coaching Leader™ provides leaders with a complete coaching framework and coaching toolkit they can immediately apply to address real workplace challenges.
- Coaching process and model
- Step-by-step instructions for each tool so you can be confident in coaching conversations in the flow of work
- Practical tools to address workplace challenges you face daily
- Additional Resources, such as articles, videos, and bibliography
All of these are provided in a structured learning experience designed to help Coaching Leaders lead differently and develop their people more effectively.
The Coaching Leader™ Toolkit
Balance Wheel
Breathing Inside the Box
Coaching Leader Log
Delegate to Empower™
Delegating by Style
Delivering Feedback by Style
Difficult Conversations by Style
Managing Change by Style
Motivating by Style
Performance Conversations by Style
Reflection and Commitment
SMART Goals
Storyboarding
Time & Priority Matrix
WOW Coaching Chat®
Impact Business Community
The Impact Business Community™ for Coaching Leaders is an ongoing development community designed to support leaders who are committed to leading through coaching.
Participants of The Coaching Leader™ program are invited to gain continued access to practical resources, advanced tools, and a network of leaders who are applying coaching in real organizational environments.
Through peer learning, coaching conversations, and shared experiences, members strengthen their ability to develop people, improve performance, and sustain results through their teams.
More than a resource library, the community becomes a tribe of leaders who learn, inspire, and grow together—supporting one another as they continue to build coaching capability inside their organizations.
Our community ensures that coaching becomes not just a skill learned in the program, but a leadership approach leaders continue to strengthen and apply long after the program ends.
Professional Credits & Credibility
- Continuing Education Credits through ICF, SHRM, HRCI®, and ATD
- A respected certification backed by years of refinement and proven success
- A Credly badge for verified proof of your training
By the end of the program, you will step into your leadership role with a clear coaching process, practical tools, and the confidence to develop your people while delivering results.
Accelerate Performance.
Reduce Burnout.
Scale Your Leadership.
For Coaching Leaders
Earn the Certified Leader as Coach™ (CLAC™) credential and learn how to develop your people while achieving stronger and more sustainable results.
- September 2026
-
The Coaching Leader™
The Coaching Leader™ - Sept. 1 - Dec. 15, 20263 month program with LIVE virtual and online modules.Virtual- $3,589.00 excl. Tax
-
The Coaching Leader™
The Coaching Leader™ - Sept. 1 - Dec. 15, 20263 month program with LIVE virtual and online modules. Includes a LIVE in-person 2-day class in Metro Atlanta, GA.Hybrid- $3,589.00 excl. Tax
For Organizations
Performance Doesn’t Scale Without Coaching Leaders.
If your organization wants sustainable results—not burned-out managers—The Coaching Leader™ develops leaders who grow their people while delivering results.
Partner with us to implement The Coaching Leader™ in your organization.
SHRM**
Credits TBD
HRCI®*
Credits TBD
ATD
Credits TBD
ICF
Credits TBD
*This program has been pre-approved for credits toward aPHR®, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).
**Impact Business Coaches is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.
We are a WABC Accredited Candidate (Level 2 – Leader-as-Coach)™
We are currently being assessed by the Worldwide Association of Business Coaches™ (WABC™) to become WABC Accredited™, a globally recognized mark that represents the highest quality leader-as-coach coaching training in the world. We are participating in rigorous independent assessment, designed exclusively for leader-as-coach coaching programs, to ensure we offer high quality, evidence-based training rooted in real-world organizational and business needs. Once approved, our graduates will be eligible to receive the WABC Certified Leader-as-Coach™ (CLAC™) credential. WABC is the leading global association committed to driving business coaching and leader-as-coach coaching excellence with robust, evidence-based practices.
We are a WABC Accredited Candidate (Level 1 – Leader-as-Coach)™
We are currently being assessed by the Worldwide Association of Business Coaches™ (WABC™) to become WABC Accredited™, a globally recognized mark that represents the highest quality leader-as-coach coaching training in the world. We are participating in rigorous independent assessment, designed exclusively for leader-as-coach coaching programs, to ensure we offer high quality, evidence-based training rooted in real-world organizational and business needs. WABC is the leading global association committed to driving business coaching and leader-as-coach coaching excellence with robust, evidence-based practices.
