Today’s leaders are expected to deliver results through others.
The Coaching Leader™ equips leaders with a coaching process and practical tools that build accountability, grow capability, and reduce burnout — without slowing the business down.
Who is this program for?
Leaders inside organizations
who want:
When you graduate from The Coaching Leader, you will earn the Certified Leader as Coach (CLAC™) credential from the Worldwide Association of Business Coaches™.
The leaders who will succeed in today’s workplace are the leaders who coach and develop others — instead of trying to do it all themselves.
This is not a “nice to have” for leaders in organizations.
It is essential to performance, sustainability, and long-term success.
The Leader’s Reality
- Constant change
- Doing more with less
- Relentless time pressure
This environment does not necessarily create new leadership challenges, but it turns up the volume on every frustration leaders already face.
Under pressure, leaders default to what feels fastest:
- Fixing instead of coaching
- Avoiding performance conversations
- Taking work back
- Becoming the bottleneck
- Burning out faster
The Coaching Leader™ helps leaders create capacity by improving thinking, ownership, and accountability across the team.
Coaching is not therapy.
It does not diagnose, treat, or explore personal history. It focuses on performance, growth, accountability, and forward movement—exactly what leaders are responsible for inside organizations.
The Coaching Leader™
Program Outcomes
After graduation, leaders will be able to:
Handle performance issues sooner…
before they become morale, engagement, or retention problems.
Have difficult conversations with confidence…
without avoidance, over-preparing, or emotional drain.
Develop people instead of rescuing them…
breaking the dependency cycle.
Let go of control without losing accountability…
which is a defining tension for leaders.
Coach across different personalities and experience levels…
without defaulting to one-size-fits-all leadership.
What our participants say
Real Leaders. Real Results.
“Very smooth flow and engaging presentation. The program was very well organized and easily digestible. The WOW Coaching Chat was very impactful and practical for application.”
SC
“The program was great and I enjoyed The Coaching Leader tools. Storyboarding and Breathing Inside the Box were the most impactful parts for my development as a Coaching Leader.”
AG
“It was way more eye-opening and helpful than I expected. The Time and Priority Matrix tool was the most impactful part for my development as a Coaching Leader.”
MG
“Storyboarding helped me gain clarity on what is important so I can spend my time and energy where it is needed. Practicing each tool with the other participants was the most impactful part of the program.”
TA
“Great tools that are practical and can be used immediately.”
MT
“Different coaching tools will be very useful and I plan to apply right away. The self-talk exercise (complete with trash can!) and WOW Coaching Chat were most impactful. It was great overall.”
JR
“I found the class very engaging with lots of interaction. Practicing the WOW Coaching Chat was the most impactful part of my development as a Coaching Leader.”
SK
“The tangible and practical tools were the most impactful part of the class.”
KO
“The flow and packaging of tools was good — they feel like they can be used as needed and efficiently. The modeling done by the instructors made it easier to engage. Reference material is well organized.”
MW
“Overall I really enjoyed The Coaching Leader! Thinking through important versus urgent with the Time & Priority Matrix was the most impactful part for my development.”
JP
“Very hands on. Storyboarding was the most valuable tool, and ‘getting it out of your head’ was the most impactful part of the class. Great activity overall.”
JD
“Practicing the WOW Coaching Chat and getting comfortable using the tools was the most valuable part. The WOW was also the most impactful for my development as a Coaching Leader.”
MF
“Storyboarding was the most valuable part — I write a list frequently but prioritizing helps. Storyboarding and the Time & Priority Matrix were most impactful for my development.”
TB
Research + Real-World Experience
Coaching in the workplace is grounded in solid research and proven leadership principles. What makes the difference in The Coaching Leader™ is how that knowledge gets used.
This program moves leaders beyond understanding concepts to applying coaching skills in real conversations, with real people, under real pressure—because results don’t come from knowing more. They come from leading differently.
Research and field experience consistently show:
Managers account for ~70% of team engagement
Most leaders are promoted for technical results, not people leadership
Coaching skills are rarely taught, yet increasingly required to hire and retain the best talent
Burnout rises when leaders become the solution to every problem
Top 10 Leader Frustrations
Leader/Manager Frustration | Root Cause | If Not Addressed | Benefit When Addressed |
|---|---|---|---|
1. “It’s faster if I just do it myself.” | Fixing under pressure | Burnout; dependency | Capacity and ownership grow |
2. “I wait too long to deal with performance issues.” | Fear + lack of structure | Escalation; disengagement | Faster course correction |
3. “My people rely on me for every decision.” | Dependency rewarded | Decision overload | Independent thinking |
4. “I avoid difficult conversations.” | No safe process | Resentment; erosion of trust | Confidence and clarity |
5. “I don’t know how to develop people.” | Skill gap | Flat growth; disengagement | Stronger bench strength |
6. “If I let go, I’ll lose control.” | Control = safety belief | Micromanagement | Accountability without micromanaging |
7. “Different people need different things.” | One-style leadership | Misalignment and disengagement | Adaptable leadership and engagement |
8. “I’m exhausted.” | Over-responsibility | Burnout | Sustainable leadership and results |
9. “We keep having the same conversations.” | No decisions or reflection loop | People are stuck and disengaged. | Learning and accountability |
10. “I get results, but it’s not sustainable.” | Leader-dependent results | Long-term burnout | Scalable performance over time |
What Coaching Leaders Do Differently
Most leaders were well prepared academically. What most leaders did not receive was a repeatable process and practical tools to help them manage the challenges they face daily while developing their people.
A Coaching Leader knows how to:
- Help people think better, not just work harder
- Address performance issues early and directly
- Let go of control without losing accountability
- Coach across different personalities and experience levels
- Bring out the best — the genius — in their people
- Surface weaknesses early and manage them appropriately so strengths can soar and performance becomes sustainable
What Will I Receive in
The Coaching Leader™?
A complete, proven, ready-to-deliver leadership development program for managers — everything you need to train with confidence and credibility.
Coaching Leader Toolkit
- Participant handouts and worksheets
- Application-based learning activities
- Pre-work and preparation materials
- Follow-up projects that drive real-world application
Balance Wheel
Breathing Inside the Box
Coaching Leader Log
Delegate to Empower™
Delegating by Style
Delivering Feedback by Style
Difficult Conversations by Style
Managing Change by Style
Motivating by Style
Performance Conversations by Style
Reflection and Commitment
SMART Goals
Storyboarding
Time & Priority Matrix
WOW Coaching Chat®
Impact Business Community
- Sample recordings from seasoned IBC facilitators
- Best practices for virtual and in-person delivery
- Detailed agendas for both formats
- Email templates for participant communication
- 24/7 access to all materials through our secure learning community
- Access to the Rockstar Trainer Community for ongoing support and shared learning
Everything DiSC® Integration
- Customized EPIC administration platform for assigning DiSC® assessments, branded with your Company Logo
- Option to earn Everything DiSC® Certification (available separately)
Professional Credits & Credibility
- Continuing Education Credits through SHRM, HRCI, and ATD
- A respected certification backed by years of refinement and proven success
- A Credly badge for verified proof of your training
You’ll step onto your stage fully prepared — equipped with everything you need to be a rockstar trainer who makes a real difference in the lives of the leaders you serve.
Accelerate Performance.
Reduce Burnout.
Scale Your Leadership.
For Leaders:
The Coaching Leader™ equips leaders with a coaching process and practical tools to build accountability, grow capability, and sustain results—without slowing the business down. Just powerful facilitation backed by a proven program that transforms how leaders lead and how teams thrive.
$2,500
$1,850
Pre-launch price.
Dates will go here
For Organizations:
Performance Doesn’t Scale Without Coaching Leaders.
If your organization wants sustainable results—not burned-out managers—The Coaching Leader™ builds leaders who develop others and deliver results.
Partner with Us to Implement The Coaching Leader™ in your organization today.
SHRM**
00 Credits
HRCI*
00 Credits
ATD
00 Credits
ICF
00 Credits
*This program has been pre-approved for 17 credits toward aPHR®, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).
**Impact Business Coaches is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.
We are a WABC Accredited Candidate (Level 2 – Leader-as-Coach)™
We are currently being assessed by the Worldwide Association of Business Coaches™ (WABC™) to become WABC Accredited™, a globally recognized mark that represents the highest quality leader-as-coach coaching training in the world. We are participating in rigorous independent assessment, designed exclusively for leader-as-coach coaching programs, to ensure we offer high quality, evidence-based training rooted in real-world organizational and business needs. Once approved, our graduates will be eligible to receive the WABC Certified Leader-as-Coach™ (CLAC™) credential. WABC is the leading global association committed to driving business coaching and leader-as-coach coaching excellence with robust, evidence-based practices.
We are a WABC Accredited Candidate (Level 1 – Leader-as-Coach)™
We are currently being assessed by the Worldwide Association of Business Coaches™ (WABC™) to become WABC Accredited™, a globally recognized mark that represents the highest quality leader-as-coach coaching training in the world. We are participating in rigorous independent assessment, designed exclusively for leader-as-coach coaching programs, to ensure we offer high quality, evidence-based training rooted in real-world organizational and business needs. WABC is the leading global association committed to driving business coaching and leader-as-coach coaching excellence with robust, evidence-based practices.
